Eastern Equity Partners Acquires Stake In Canadian Beauty and Health Products Manufacturer

August 5, 2008

Toronto, ON (PRnine – August 5, 2008) – Eastern Equity Partners (EEP) today announced acquisition of a fifty percent stake in The Provit Group of Companies, a Canadian manufacturer of beauty, health and pharmaceutical products. The transaction demonstrates EEP’s continued commitment to invest in growing Canadian companies in a variety of sectors.

“[The Provit transaction] reflects our belief in the international value of the made-in-Canada label,” said Faisal Qureshi, Managing Partner of Eastern Equity Partners . “Provit has proven that North American manufacturers would do well to cater to the growing affluence in emerging markets.”

Investment by EEP shall enable the Provit Group to expand international presence and marketing, and launch several new skin care and pharmaceutical product lines focused on international markets.

About Eastern Equity Partners:

Eastern Equity Partners combines the financial power of an institution with the speed and agility of a boutique investment firm. EEP invests in real estate and commercial projects, commercial properties, and operating companies that provide high cash and equity returns for our investors and creative funding solutions for our clients. For more information, please visit www.EasternEP.com.
Contact: Faisal Qureshi – 1 (214) 295-1054 x 704

About Provit Group of Companies :

The Provit Group of companies is dedicated to developing innovative beauty and health products that leverage our significant intellectual property assets. Our products – including hair care products, skin care products, fragrances and pharmaceuticals – enjoy a growing reputation domestically and internationally. For more information please visit:

http://provitworldwide.com

http://provitscentsia.com

http://provitwater.com

http://provitcanada.com

Keywords: Eastern Equity Partners

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Media Contact Information:
Eastern Equity Partners
Faisal Qureshi
1 (214) 295-1054 x 704
fqureshi@easternep.com
http://www.EasternEP.com