Yukka Fills Gap In Urban Fashion With Own Range

November 12, 2008

Britain’s premier online urban clothing boutique is filling a void in the niche area of streetwear fashion by launching its own branded clothing range.

United Kingdom (PRnine – November 12, 2008) – With traditional shops under pressure because of the economic downturn, the new range from Yukka will retail at between £10 and £15, plugging a gap in the market.

The launch collection features 22 different high quality t-shirts with on trend edgy designs which will be sold exclusively through the online Yukka group consisting of www.yukka.co.uk, www.yukkadeluxe.com and now www.yukkaUSA.com.

Yukka’s managing director Robby Sur said: “This collection meets the demand in the market at a price point level for customers looking to buy into the exclusive nature of today’s streetwear and urban brands.

“Each piece will be limited 300 units worldwide with no re-runs, with new designs turning over every 6-8 weeks”

“The range represents a change in our business model, allowing us to progress towards a more controlled distribution channel and create a much more commercially viable and scalable business.”

The brand will sit next to other exclusive streetwear brands from, among many others, Ed Hardy, Addict, Ecko, RocaWear, L-R-G, Artful Dodger, Junk Food and Converse.

See the new Yukka range at http://www.yukka.co.uk/.


Media Contact Information:
Robby Sur
Yukka Ltd.

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