Make Your Own Jeans Simplifies Quest for the Perfect Pair with New Add-Ons Feature

October 31, 2008

The custom jeans company announces “Add-Ons”, a category offering yet another dimension of personalization to its clients.

Los Angeles, CA (PRnine – October 31, 2008) – It seems that although women have a wide variety of options of designers and brands to choose from in fashion, their choices are much more limited when it comes to finding the right fit with the right personality. Make Your Own Jeans, the innovator of made-to-measure denim fashions at affordable prices, is announcing a new add-on service that allows clients to customize their jeans from fit to finish. This new dimension of personalization goes beyond the company’s focus on the fabric, the style, the cut and extends the customer’s level of control down to the thread color, trims, belt loops, pockets, rips, patches, and even allows the customer to “brand” their jeans with hand embroidered labels.

“The possibilities are limitless,” says founder Harry Shahari, “And making your own jeans is a unique and incomparable experience. It only makes sense then that we provide our customers to create what is in essence their own private label. We understand that this is what our customers seek, and Add-Ons is a response to this trend. With the new features offered, clients can no doubt create something they’ll be very proud of.”

Couture-watchers over the past two years have recognized the private label trend among high end luxury brands wherein designers who once provided only ready-to-wear products now offer custom-built fashion for their best-paying customers. Makeyourownjeans enables its customers to have the same degree of control over their final fashion statements. The only difference is that the process takes 2-4 weeks for the custom garments to ship, and it is substantially less expensive than big-name apparel brands. Make Your Own Jeans is able to deliver these results by integrating up-to-the-minute supply chain strategies enabled by the internet with a propietary system of unique customer measurements.

The company’s efforts at maintaining itself at the forefront of fashion trends within its industry and its attentiveness to customer needs has led its products featured in publications such as Oprah’s O Magazine, American Way, Craft, and the Tampa Tribune. Client satisfaction and positive ratings have earned Make Your Own Jeans significant repeat business, and helped establish it as an industry leader.

“Our clients tell us what they want, and we are dedicated to providing it,” Shahari says. “We view every customer as an individual, with unique needs, style and measurements. And we try to make every customer experience personally rewarding. That, and always coming up with new ideas for expressions in fashion is the key to our success.”

More information can be found by visiting


Media Contact Information:
Harry Shahari
Make Your Own Jeans

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