Personal Trainers and Life Coaches get a New Revenue Stream as They Help Others Improve Focus

October 27, 2008

New sports hypnosis training program offers business diversity, needed skills and fun for wellness professionals.

Rancho Santa Margarita, CA (PRnine – October 27, 2008) – Mental imagery has been an integral part of sports for decades. Mental rehearsal was first used for the space program to train astronauts. It was later modified and implemented in the Olympics. Today, sports hypnosis is used as a valuable tool for greater sports and fitness success. The Spencer Institute for Life Coaching is now offering a sports hypnosis certification course to give trainers and coaches a new tool for client success.

“Opinions vary on the exact definition of this natural state of mind. There is no legal definition of hypnosis. Webster’s Dictionary describes it incorrectly as an artificially induced sleep, but it is not sleep and it is actually a natural state of mind that is induced normally in everyday living much more often than it is induced artificially. Every time we become engrossed in a novel or a motion picture, we are in a natural hypnotic trance,” states Dr. John Spencer Ellis, the Founder of the Spencer Institute.

“All too often, fitness professionals simply tell their clients to stay focused, or to get motivated. However, they have never taken time, or had the skills, to understand why motivation or focus was lacking. With the proper techniques, the trainer or coach can assist weekend warrior and elite athletes attain far greater success,” Ellis adds.

Although hypnosis was officially recognized by in 1958 the American Medical Association recognized hypnosis as a viable scientific modality, it is not officially part of the mental health profession, allied health field or exercise science curriculum. Hypnosis is not dangerous. A person either has success or does not, but no harm is done if results are not attained.

Detailed information about the course structure and pricing is found at


Media Contact Information:
Jess Felton
Spencer Institute